Did you know that the creators of Adidas and Puma are brothers?

The companies Adidas and Puma have something in common: both were created by brothers.Adidas is a multinational company dedicated to the manufacture of sportswear and footwear among other things and was founded by Adolf Dassler; while Puma, also a company dedicated to footwear and sportswear was founded by Rudolf Dassle, Adolf's brother.We tell you more details.

The origins

The main headquarters of the Adidas company is located in the city of Herzogenaurach, in Germany.In addition to sportswear and footwear, it currently produces other items such as t-shirts, bags, lenses, watches and more items related to clothing and Sports.It was founded in 1920 by Adolf Dassler with the collaboration of his brother Rudolf.

In the beginning was dedicated to the elaboration of slippers, shoes and sports shoes with nails.Adolf was the designer of the models and Rudolf who was in charge of all public relations, so much did the company that obtained the dress for the main athletic team in Germany, however, the greatest success of the brothers was to sign the famous Jesse Owens , brilliant athlete of the Olympic Games from Berlin, in 1936.

Fight of brothers

Already entered the World War II , the company underwent transformations in favor of Wehrmacht They began to manufacture military-style boots and the well-known German grenade launchers.Rudolf was mobilized by the war, but Adolf remained on German soil and it was there that the first inconveniences arose.

With the occupation of the troops of The United States business grew again due to American fanaticism towards sports.As time went by, Rudolf was questioned in order to explain his probable links with the Nazi Party German and it was convinced that his own brother was the one who gave him away.

Did you know that the creators of Adidas and Puma are brothers?

It was so that in 1948 the company was born Puma founded by Rudolf Dassler while his brother takes all the comptroller of «Adidas» and legally registers it on May 18, 1949 with the name of Adidas AG.The origin of the name Adidas arises from the name itself of its founder: «Adi» is the diminutive of the name Adolf and «das» are the first three letters of his last name.

From there, the priority of Adolf Dassler was that his company was the first in relating to the world of sports in all its disciplines and in advertising its articles with the most famous sports figures.With the help of his son Horst, I create a true empire which had its highest points until the end of the 80s.

Images: Rodrigo Senna , e-Lexia, Octavio Maron

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