Surely you remember the famous announcements of the "Marlboro Man". They were carried out between 1954 and 1999, some successful bells where different male models, perfectly executed the role of cowboy , a tough man who lives in the west, in the middle of nature accompanied by that inseparable cigarette at the corner of his lips.
The sunset used to "light" behind his back while riding, while riding they took out a new cigar or held the reins of their horses. Simplicity and realism in very few planes.For quite some time, they were part of the urban decoration of our cities.Also of our television ads.you remember them.
Well, you will be surprised to know that a few years ago that the alleged curse of the "Marlboro Man" has begun to be spoken.There are five models that have passed away for diseases associated with tobacco.Cancer lung disease, pulmonary emphysema some of them even quite young aun.Pero, is really a curse? Obviously not.
It is a simple example of what tobacco is causing in our society.A social drama to take into account.Marlboro advertisement models fall, without a doubt, into normal statistics, if for example we take into account all those who actually participated throughout those years, but curiously, it comes when we analyze a little of the cases.
A new curse: the Marlboro Man
The press is usually quite pleased with urban legends and such stories.An example of this was the loss of Amy Winehouse.Her death caused the supposed curse of the 27 will be emphasized even more.You know, we talk about it in Lifestyle, the same one that tells us that to be famous in the world of music you must «sell your soul to the devil "And, normally, this one is usually claimed when you turn 27.In fact, the list of deceased young artists at this age is quite long.
Now a new curse is also becoming fashionable: that of the "Marlboro man". It seems that year by year, all those models that gave their image to the ads are dying The last one was Eric Lawson.He lost his life last year because of a pulmonary emphysema.And he's not the only one.
- Wayne McLaren. He starred in one of the most successful bells of the 70s.In 1990 he developed a lung cancer that would take his life two years later.But before that, he tried to sue Philip Morris by blaming the multinational for having fallen into the habit of Tobacco.The company even denied that he had worked as a model for "Marlboro." Indignant, Mclaren presented his contracts and paychecks, then starring in a television commercial attacking the powerful company.Your demand was worthless.
- The case of David McLean was also curious.He died in 1995 from lung cancer.Philip Morris when he was diagnosed with the disease.During a statement, it was learned that in the filming of the advertisements the models sometimes came to smoke up to five packages while they posed.And after this, the company used to send them cigarette boxes as present Marlboro.The demand is still in force.
- David Millar Jr died in 1987.He was a cowboy in real life.
- Dick Hammer , died in 1997 of lung cancer despite not having smoked in his life (only during the filming of the ads).
- Eric Lawson died of chronic obstructive pulmonary disease (COPD) at age 72, last year, in 2014.He also starred in one of the best-known bells, the one understood between 1978 and 1981.
As a curiosity we will also tell you that both Wayne McLaren, David McLean and Dick Hammer starred in the Marlboro Red bell.The first two were faithful smokers of this brand, hence that today is also known as "Cowboy Killers" (and cowboy killers).And even a controversial documentary was made in 1976 entitled "Death in the West", speaking of the myth of Marlboro Man and his fate.But Phillip Morris demanded the filmmakers and in 1979 all copies were removed.
Fortunately, four years later he recovered again and everyone could see him.Some time later, the bells where the habit of tobacco was glorified, would already go into decline and in hard persecution.So, we are not facing an authentic "curse" as we all understand it, it is simply the normal and expected consequences of following this Habit so harmful to our health. Smoking has negative consequences and we are all aware of it.
Now, they are many who have a list of all the models that were part of the "Marlboro Man" , to cross out his name every time someone dies, and further stoke the expectation.
Image: α ʟ т н α ω α د y, Dr Cas
Comments
Post a Comment