The origin of the Nutella and the Second World War

Are you passionate about Nutella ? For some it is a delicacy of gods, perfect for breakfast, snacks and in those moments of emptiness when the whim or gluttony appears.What does the Nutella have that makes it so special? You may be surprised but this chocolate cream that children and adults have been spreading on their bread for more than fifty years, was created at a time of real shortage: World War II.

Pietro Ferrero's desperate recipe

Excellent, it is clear that we all love Nutella, but have you ever wondered who created it and when? It is possible that not, because the truth is that sometimes it is enough that one thing brings us pleasure not to worry about its origin.But in Lifestyle we are precisely to meet your intellectual needs, so there we go...

His name was Pietro Ferrero, an Italian chef who, after the end of the war, was somewhat desperate.He ran the year 1946.And because it was scarce, it was scarce until cocoa.And it had been times very-very difficult.People still had the memory of those times when warplanes had to be made of wood, or when the Pentagon devalued every trace of their marble, or when London parks were also almost destroyed in search of raw materials...and that, not to mention the population's food shortages.

The origin of the Nutella and the Second World War

Pietro Ferrero had a business to maintain and barely had cocoa to make his sweets, that essential ingredient was barely there.And you know...in times of crisis, ingenuity develops, and Ferrero sharpens it to the maximum to get a Economical and tasty chocolate cream with which to get new customers.The solution? Create a new chocolate paste where the main base was hazelnuts and a little less cocoa.

The result? exquisite.I call it Giandujot and it was a slightly consistent paste that could be spread on bread.A delicious and economical snack for any child.And the irresistible whim for any adult Five years later, Ferrero changed the formula a bit.It was slightly hard and the clients used to comment that sometimes it was difficult for them to spread it.So he made a small variation getting a softer and softer cream,

At 60, the formula continued to change to meet the needs of customers.The business was maintained by its heirs, such as Michelle Ferrari , who had the great idea of changing the name to pay tribute to that basic ingredient that conforms it, hazelnuts.And that was how I baptized the mythical chocolate cream of his family business, like Nut (from English, hazelnut), plus the suffix «she». Nutella.

So, as you can see, in times of crisis and need, the new Go ideas originate great results of lasting success.Nutella is full of history, and simple moments of happiness given to more than one generation.

Image: owlgray

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