9 "traps" of supermarkets to buy more

In Lifestyle we are also interested in discovering curiosities of our day to day.On this occasion we invite you to a space that you know very well.Join us at the supermarket and discover the strategies they use to spend MORE!

There are many stratagems that supermarkets use to induce the buyer to acquire more products, followed by 9 of the most typical ones, which you will surely have checked in your usual super.

1.The music, your best ally

You enter the supermarket and, suddenly, you hear a soft music , nice.You don't know why, but you have wanted to spend.that classical music makes us buy more.In fact, some experiments have been able to prove that if you put typical French music in the wine area, many more bottles of this country are sold.

Not only in This is crucial music, they also mark our rhythm of purchase.For example, when there are many customers in the supermarket the music is faster and more active.However, when the establishment is rather empty, the melodies that fill it are much more leisurely and quiet.

2.More space, more articles

Enjoying music brings you closer to taking a shopping cart .Is it me or have these cars grown ? The fact is that since the 30s-when they began to be used-the size of this buying tool has increased considerably.Why? You will agree that making the purchase and leaving the supermarket with an almost empty cart is quite depressing.Buyers like to feel that we have done a good job and the fuller the car, the greater the satisfaction than Sorry.

Therefore, if the car is very large and we seek to feel "made" after the purchase: we will want to see it very full, even if it is twice as large and, finally, expensive.

3.Where are things?

You go down the hall listening to the music they have played for you and pushing that huge car that you have organized.Everything is going well until you realize You can't find milk anywhere.Do you know why? In supermarkets they prefer to put the essential products well in the background , in this way they get you to go through the whole store, looking at other products and increasing the chances of buying them, even if they are not your main objective.

However, your «drama» is not over yet: where have you put that product from which you had learned the location? In the supermarkets the articles of site change from time to time , in this way, just like looking for the essential articles, you start an excursion in search of your article looking at products that did not interest you, but some of the which will end up, surely, in your car.

4.Look here and here!

You continue down the aisle with the cart full of expendable items that you have bought in your search for Essentially, curiously, on the shelves at the height of your eyes there are many more expensive or sweet items.In these establishments they try to place those products that they want to sell more at the height of your head, in this way you will notice more.eye! If you go with a child, they will also have calculated some products for him and will have put them according to his size.

You go a little further and you find that your cart and that of another customer are about of crashing : they cannot pass through the hall at the same time. You stop and when you stand up the chances that you look at the shelves and some article tempts you, especially if it is at the height of your eyes.Do you know who else will make you stop? Those girls and boys so nice that they offer you to try products.

When you've already savored the wonderful new article, you walk a little more looking for something you need.Suddenly, horror! The car keeps twisting ! There are those who say that if the shopping carts are not in their best conditions, it is because the supermarket is interested in slowing down your purchase and that from time to time, in a crash, you look again at the tempting shelves.

5.If it is not a round figure, it looks cheaper

You stop in front of an interesting product and you look at its price.In general, buyers usually look at the first number, but we ignore the decimals, we center them.That's why € 15 seems like a high price and € 14.99 an offer.It would be an old trick, but it's still working today.

6.Gangas, offers, good price !?

Accelerate with your cart, you have seen something.Look at an article with a red label and a red sign! Offer! It doesn't have to.The red is usually located outside the supermarket, in the parking lot, for example, associated with "bargains." However, in Many times we find that the red label, once inside the super, does not always mean a good price, but that does get our attention.

In the end you have not fallen into the red trap, but Let your eyes see! A container with products ! Surely downgraded ! Surely they are, but that does not mean that it is a good price .Supermarkets take advantage of our buyer knowledge that associates disorder and stacking with sales to sell items at prices that they are not really as advantageous for us.

7.How beautiful and pleasant everything is!

Now that you look, between the music, the bright colors and this tone of the walls, you're starting to feel good.They've searched for it.In the supermarkets they paint their warm colored walls , for example orange, giving a feeling of intimacy and making cozy your establishment, getting you to buy a little more.

In fact, they also take great care of the aspect of the environment where their most expensive products are located.Placing them in wooden shelves , using a lighting and sober tones, which give them a "look" nothing like that of cheap and discounted items, implying that they are products of category.

8.Hm...How hungry!

Since you entered you have a feeling of recurrent hunger, why? You have passed several times in front of the bakery and bakery area, since they were located in very studied places so that you could smell them frequently in your stay in the supermarket.The effect you have sought has been achieved: if you shop with hunger, you buy more.

9.Before you leave...

You empty your car and leave the products on the tape, but suddenly you look at something: Delights ! Chewing gum, candy, chocolate...Cheap and sweet items that make your sperm more entertaining before the box, while another customer pays, and that can sweeten your return home.

Objective of the supermarket achieved ? Personally, on many occasions, yes.

Tell us about your experience, have you noticed any of these strategies in your usual Supermarket?

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Images: Porphyria Poppins, Diueine Monteiro, Polycart, Diego Sevilla Ruiz, David Blackwell., Rami ™, kozumel.Mark Fowler, Angela McCallum.

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