Can you imagine someone making an exclusive movie for you?

The BBC Research and Development department is in fact testing the idea of creating a possible content that changes depending on who the viewer is.We talked about determining the duration of the scenes, the rhythm of the action and even the color filter of the images .Everything could be adapted according to the tastes and preferences of the viewer.

How?

To carry out this experiment, the data would be collected through a simple mobile application that would check our listening habits and ask us some questions about our personality ; In the future, that information could be obtained through all kinds of sources.In fact, our simple PC is able to suggest advertising based on our past searches, and this is just a small example of interest or conduct guides.

It is intended that even movies (but also the Internet or television programs) adapt on the fly according to our mood or time of day .Our gender, age, current location, tastes, ideology, general culture...everything can play a potential role in the order and structure of the scenes shown on the screen.

A different movie at every moment

Just as we are seeing "Pretty Woman" for the last time, in this case, technology could repeat some individual elements , eg ro getting these to adapt to our current situation (if, for example, we are watching the movie with the family instead of watching it alone).

Can you imagine someone making an exclusive movie for you?

This type of broadcast Smart would allow to create all kinds of new content experiences that would not be possible or scalable on "traditional" television or radio.They are investigating how to create personalized media that the audience receives naturally and exciting, climbs for millions of individual members .

So far, it's just a small-scale trial that has been run with a limited number of subjects, but the corporation of radiodifusion says that it wants to create a public prototype that anyone can try in the near future .

No miss this article about the cities of the future!

Image: The Truman 1998 show, Pretty Woman 1990

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